Arctic Monkeys are out, ARCTIC FOXES are in!

Today Swedish outdoor pioneer Fjallraven (Arctic Fox) opens up their first ever store in the US.
Classic stuff, don't miss it!
I met Andrea & Co the other day in NYC, have high hopes to get some Gant Rugger shirts in there as well!
Mott street is now officially as hot as the enchiladas at Café Habana around the corner.

I used to carry my books to school in their classic "Kånken" rucksack 1979-82.
1982 I did what everybody else did where I grew up in Stockholm, changed to a (fucking ugly) Salomon backpack.
Kånken was all of a sudden concidered to be the "commie" backpack and all of a sudden we started picking on anyone with a "kånken".

Conclusion?
Kids are mean little bastards, and, they have no clue what so ever about aesthetics, that's for sure.

Go Fjällräven, and good luck!!